Private Policy

Privacy Policy – Mardav Beauty

This Privacy Policy describes how Mardav Beauty (the “Site,” “we,” or “us”) collects, uses, and discloses your personal information when you visit or make a purchase from our site.

1. Collecting Personal Information

When you visit our Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, any information that can uniquely identify an individual is referred to as Personal Information.

a) Device Information

Examples collected: Browser version, IP address, time zone, cookies, pages viewed, search terms, and site interactions.
Purpose: To load the Site accurately and analyze usage to optimize your experience.
Source: Automatically collected via cookies, log files, web beacons, tags, or pixels.
Disclosure: Shared with our e-commerce processor (Shopify).

b) Order Information

Examples collected: Name, billing/shipping address, payment info, email, phone number.
Purpose: To fulfill purchases, process payments, arrange shipping, provide invoices/confirmations, screen orders for risk/fraud, and communicate about products or promotions.
Source: Collected directly from you.

c) Customer Support Information

Purpose: To provide support.
Source: Collected directly from you.

2. Minors

Our Site is not intended for individuals under 18. We do not knowingly collect personal information from children. If you believe your child has submitted information, please contact us to request deletion.

3. Sharing Personal Information

We share your information with service providers to help us provide services and fulfill contracts with you. Examples include:

  • Shopify, which powers our online store. Shopify Privacy Policy

  • To comply with laws or legal requests, or to protect our rights.

4. Behavioral Advertising

We may use your information for targeted advertisements or marketing communications. Examples:

You can opt out of targeted advertising via:

5. Using Personal Information

We use your information to provide services, including:

  • Offering products for sale

  • Processing payments and shipping

  • Providing updates on products, services, and offers

6. Legal Bases (GDPR for EEA Residents)

If you are an EEA resident, we process personal information based on:

  • Consent

  • Performance of a contract

  • Legal obligations

  • Protection of vital interests

  • Public interest tasks

  • Legitimate interests (not overriding your rights)

7. Retention

We retain your information for records unless you request deletion.

8. Automated Decision-Making

We use limited automated processes (e.g., fraud prevention via Shopify). You may object if processing significantly affects you.

9. California Residents (CCPA)

California residents can request access to, correction, or deletion of personal information, and may designate an authorized agent to submit these requests.

10. Cookies

Cookies enhance your experience by remembering preferences and actions.

Types used: Functional, performance, advertising, social media/content cookies.
Duration: Session cookies last until you leave; persistent cookies last 30 minutes to 2 years.
Management: Most browsers allow you to block or delete cookies. See All About Cookies.

Blocking cookies may affect website functionality and certain third-party advertising.

11. Do Not Track

Our Site does not alter data collection in response to Do Not Track signals.

12. Changes

We may update this Privacy Policy for operational, legal, or regulatory reasons.

13. Contact

For questions, concerns, or complaints about this Privacy Policy, please contact us at:
📧 Email: info@mardavbeauty.com